Super Bowl Ad
The Super Bowl is this Sunday and if you’re like me, you look forward to the commercials. One reason why I started the web site was because I’m interested in how companies get us to buy their products through packaging. Advertising also interests me. And one candy company is hoping this year’s Super Bowl ad goes over more smoothly than their one from three years ago.
Yes, it was three years ago that Mars Chocolate North America ran a Snickers ad that showed two male mechanics accidentally kiss, then react with disgust. The ad did not go over well with gay advocates and was quickly pulled by Mars.
The ad did not go over well with gay advocates and was quickly pulled by Mars. They also had another ad that upset the gay community in the U.K. shortly after the Super Bowl that year:
Well, they’re trying again this year with a new ad and a new tagline: “”You’re not you when you’re hungry.” I don’t know if the ad was leaked online, but I don’t want to know. I’d rather see it for the first time during the Super Bowl. Especially since the ad features Betty White and Abe Vigoda. Mars promises no kissing men this time.