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I pride myself on the fact that I have NEVER watched the movie ET. Ever. Many have tried to get me to watch it, but unfortunately I feel this is the most interesting fact about myself. So I refuse to watch it. Anyway, Reese's Pieces became huge when they appeared in ET. The movie people first went to Mars because they wanted to use M&Ms. Mars said no. So they went to Hershey. The people at Hershey never did anything like this in the past and thought it was a huge gamble. But it paid off big. Sales of Reese's Pieces went through the roof. And that's your history lesson for the day. This wrapper was bought in October, 2004. If you want to make a comment, click here.

Reese's Pieces

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